Instagram Posts
Billboard
Bus Shelter
Blog Post
Next Up: Lululemon’s New Women’s Basketball Apparel Line
Women have dominated the court for years. It is time for them to get their flowers and a new wardrobe. Kicking off Women’s History Month in High Fashion, lululemon is pleased to welcome a new women’s apparel line highlighting the women who lead the pack, basketball players.
With a vision to celebrate diversity and inclusivity, we’ve crafted this line. It boasts over 50 pieces of superior clothing made from sustainable and comfortable fabrics, including a limited edition lululemon jersey’ Next Up’. This line is designed not just for the seasoned players but also for the budding talents who are set to rule the courts and our hearts. It’s time to uplift and inspire them with this line that caters to women and young women alike who share the same passion and zeal for the game. Our fresh, sleek designs with vibrant colors and a flattering fit will elevate your game and your confidence. We want every woman to feel valued and included in our apparel line.
Our collection, made from breathable, lightweight mesh materials, ensures smooth movement on the court. Features like moisture-wicking technology have been incorporated, keeping your comfort and mobility in mind. Each top has a built-in sports bra component for extra support, ensuring nothing hinders your performance. Additionally, built-in spanks double as compression shorts, aiding muscle stability and recovery, enhancing blood circulation, and improving range of motion and flexibility. From warm-up to post-game, these shorts have got you covered. New sweatbands have been added to keep your hair out of the way and your head in the game specializing in regulating body temperature. As the game gets intense, the sweatband will help wick away moisture from the skin so you can stay cool and focused.
With over 50 pieces to choose from, every woman athlete can find something to feel her best in.
What are you waiting for? Join the team that is not just a team but a sisterhood.
You got next?
Bulletin
***Disclaimer: The above brand storytelling elements and all of the lululemon materials found in this portfolio were created as part of MA program coursework at the University of Southern California and are not affiliated with the official lululemon brand.***