FOR IMMEDIATE RELEASE
Contact: Lanaè Keller
Phone: 562-400-3878
Email: lanaekel@usc.edu
Lululemon Announces Next Up Campaign
LOS ANGELES, (March 27, 2024)— lululemon (NASDAQ: LULU), a leader in athletic and athleisure apparel and accessories, announces its new line, Next Up, consisting of over 50 pieces of athletic and athleisure wear for women’s basketball players to not only play their best but also feel their best.
At a time when women athletes are taking the basketball industry by storm and making significant strides and achievements, lululemon is excited to spotlight such talent. We aim to foster inclusivity and increase recognition in the sports community.
The line launches on April 1, 2024. A limited edition lululemon branded jersey will also be released as part of the line. One percent of all proceeds from the branded jersey will go toward the funding and needed materials for the High Flyers Girls Basketball League, an organization that helps young girls find their wings by offering resources, opportunities, and life skills to aid their future success.
“We are so grateful for this opportunity and recognition,” said Project Lead Ariel McCarther. “We are trying to change these girls’ lives from the inside out, and that wouldn’t be possible without community. We appreciate this initiative and plan on making the most of this partnership. With the donations we receive, we plan on taking the girls to a Los Angeles Sparks basketball game and getting them new equipment to help further their skill set on the court.” Through this campaign, lululemon is encouraging women athletes everywhere to have the utmost confidence and to be ambitious and courageous on and off the court.
Campaign hashtags #NextUp and #WeGotNext are encouraged to be used on social media when purchasing or showcasing the Next Up apparel line.
For more information on the Next Up apparel line and High Flyers Girls Basketball League, visit www.lululemon.com and www.communitypartners.org/org/high-flyers-girls-basketball-league/ and follow @lululemon on Instagram, Facebook, X, and TikTok.
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About Lululemon
Founded in Vancouver, Canada, in 1998, lululemon is a leading athletic and athleisure apparel and accessories retailer. Catering to Yoga, Running, Golf, Tennis, and various other leisure activities with high-quality products and customer experience. Lululemon promotes a healthy, active lifestyle through fitness, mindfulness, and self-care. For more information, visit us at lululemon.com
***Disclaimer: The above brand storytelling elements and all of the lululemon materials found in this portfolio were created as part of MA program coursework at the University of Southern California and are not affiliated with the official lululemon brand.***